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Penske Truck Leasing
Freightliner Evolution of Efficiency Tour

Design Challenge: Work with Penske Truck Leasing and Freightliner to create and event for Penske customers to attend to learn more about the new Freightliner Cascadia Evolution Tractor. Events needed to be as informative as possible without disrupting the day to day operations of the facility they were being held at.

Design Solution: We worked with Penske to create a format that could be duplicated in 16 different cities across the US. Each facility was different in construction and requirements. We created a warm and inviting feel for either a 40 X 100 tent or inside their shop area. Customers were welcomed with a gift and a 45-minute presentation was done before breaking for small groups and getting to see multiple areas about the new Freightliner tractor. The event wrapped up with a full catered meal and a question and answer session.