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Penske Truck Leasing
Charlotte Executive Forum

Design Challenge: Produce a two day event for 200 Penske Truck Leasing high level executive customers in order to teach them about new technology and trends in the trucking industry along with a soft sell approach to Penske.

Design Solution: We worked with Penske staff to set up a two day event starting the first day with a tour, dinner, and company presentation at the Penske Racing facility in Mooresville, NC. All guests were transported via motor coach from the hotel to the racing facility while watching Penske related videos in transit. The second day was spent at Charlotte Motor Speedway with breakfast, a large group presentation, small group multimedia breakout sessions, a victory lane photo opportunity, ride along areas for Volvo showcasing anti-collision and anti-sway technology and an exhibit area for Penske Truck Leasing vendors such as Truck Lite, Thermo-King and Detroit Diesel. The day wrapped up with lunch and a second set of large group presentations and then the customers were taken directly to the airport via motor coach for their flight departures home.