Corporate signage and imagery reinforce your value for clients and help you make a good first impression. Research shows first impressions are formed in as little as seven seconds, and a bad one is difficult to recover from. This blog explores the importance of branding and how you can improve your business’s image by branding your lobby. For each branding idea, we’ll also provide an example of an Exhibit Studios project that correlates with that tip.
Why is Branding So Important?
Branding is important for a wide variety of reasons. First and foremost, it helps you distinguish yourself from the competition and tells consumers why you’re the best choice. Having a recognizable name, logo, or tagline makes you memorable and immediately identifiable. When done right, your brand accurately represents your business and clearly conveys how you want to be perceived.
Effective branding also gives you leverage and clout in your industry, which in turn can lead to more business. If your prospects have already heard of you via traditional marketing or word of mouth, they’re more likely to trust you and give you a try. Plus, a good reputation helps give employees a sense of pride and satisfaction in their work.
Dimensional logos let visitors know they’re in the right place when they enter your lobby. Plus, they help your messaging stand out and are an attractive decoration that reinforces your brand.
As you can see in the image below, the dimensional logo for Computer Aid, Inc. immediately catches the eye. It also conveys a sense of professionalism and helps the company immediately boost its credibility and authority.
Including wall-mounted dimensional logos around your office also helps build pride among your employees. And aesthetically-pleasing work environments are proven to boost employee moods, productivity, and efficiency.
Raised Wall-Mounted Images
Colorful raised images liven up your lobby and are sure to catch visitors’ eyes. Try using images of your signature products or a graphic that relates to what your business does.
This raised tree image at Studio Kids Early Learning Center creates a fun, three-dimensional look and feel. It’s also memorable and helps this business stand out from the competition.
Another way to brand your lobby is by supplying your front desk staff with branded desktops, laptops, and tablets. These products create a cohesive look and feel and will impress visitors.
You can also add branded charging stations in your lobby that allow guests to charge their personal technology as they wait. They’ll appreciate the convenience while also being reminded of your brand.
Including 3D objects in your lobby (like a statue of your founder or a large model of your signature product) creates a light, fun atmosphere. You can also place them in hallways, meeting rooms, and individual offices.
This three-dimensional wheelbarrow in the lobby of AMES’ Corporate Headquarters is a unique way to remind visitors where they are. It’s also a nice compliment to the logo and adds a touch of visual interest.
Vinyl Adhesive Logos
Vinyl adhesive logos applied to glass doors and windows create a modern look and feel. Plus, they help visitors easily find your business. You can also apply vinyl adhesive logos to your interior walls to make them really pop.
Check out this wall in the lobby of Meeka Fine Jewelry. It’s attractive, eye-catching, and showcases the company’s name and logo. The name is even raised for an extra pop!