No matter what type of business you run, consistently staying in front of prospects is a must. One of the best ways to do this is with mobile marketing vehicles. Whether you’re parked at a trade show, local shopping mall, or in front of your home, these vehicles are at work 24/7, 365 days a year. Let’s dig into the details of mobile marketing vehicles and how they can benefit your business.
What are Mobile Marketing Vehicles?
Custom mobile marketing vehicles are cars, trucks, and trailers designed to advertise your business. Most have an exterior vinyl wrap with your logo and company name. And many have specially-designed interiors with graphics and props that immerse visitors in your brand. Mobile marketing vehicles are an extension of your company that broadcast your marketing message everywhere you go.
What Are Mobile Marketing Vehicles Used For?
You know what mobile marketing vehicles are, but what are they typically used for? Keep reading to find out!
- Creating experiences. If you’re using a van or box truck, your mobile marketing vehicle allows you to create an immersive experience for visitors. From the minute they step into your vehicle, people should be surrounded by your brand and the products/services you provide.
- Boosting brand awareness. Exposing people to your brand is more than just handing out product samples and giving demos. Snacks, games, music, and video content can keep things interesting while still reinforcing your brand. Plus, visitors who are entertained will probably share their awesome experience with their friends on social media.
- Educating prospects and customers. Make sure you have product/service experts in your mobile marketing vehicle to run product demos and answer any questions visitors might have.
- Training. Mix up employee, dealer, and distributor training by taking things on the road! Mobile training ensures you have everything you need right at your fingertips, and people will appreciate not having to travel too far for trainings.
Mobile Marketing Vehicle Wraps
Vehicle wraps play a significant role in effective promotional vehicle marketing. Wraps are created with graphic design software, digitally printed on vinyl, and adhered to your vehicle. You can choose from full wraps that cover your entire vehicle (including the windows), or partial wraps.
Mobile marketing vehicle wraps are a form of “out of home” advertising. This effective channel is proven to generate up to 70,000 daily vehicular impressions. Research also shows that mobile advertising provides a 97% recall rate and generates 2.5 times more attention than stationary billboards. Out of home advertising even helps you reach people at a lower cost-per-thousand impressions than any other form of marketing.
Wraps aren’t the only way to create an experience for visitors outside of your mobile marketing vehicle. You can set up branded props, play music from speakers attached to your vehicle, and display engaging video on portable screens.
Mobile Marketing Vehicle Interiors
The inside of your mobile marketing vehicle is just as important as the exterior. Your vehicle’s interior should immerse visitors in your brand and serve as an experiential space. Do everything you can to make people feel like they’re experiencing your product or service firsthand. Make them feel like they’re in the thick of things, and you’ll create a lasting impression.
Encapsulating visitors in your branded environment starts with colorful, high-quality interior wraps. Branded props, background music, and relevant video content also help you create an impactful experience visitors won’t be able to forget.
What Are the Benefits of Mobile Marketing Vehicles?
Outdoor advertising vehicles can benefit your business in a wide variety of ways. As we said earlier, they take your message and brand with you where you go for continuous passive advertising. You can even use advertising on vehicles to market to prospects in traffic jams!
Mobile marketing vehicles also allow you to utilize temporary space in relevant locations. You can be where your prospects and customers are and market to them in a fresh, exciting way. Your mobile marketing vehicle will offer them an experience they can’t get anywhere else, all while strengthening your brand within your desired demographic.