In a convention center or exhibit hall filled with trade show booths, products, and people, how can you stand out, engage with your target audience, and reach the sales goals you’ve set? Creating a compelling sellingKeep Reading
How to Sell at a Trade Show: ROI & On-Site Sales Techniques
Attending trade shows with pre-set expectations from your company’s leaders is daunting. When you return from an elaborate, expensive, multi-day trade show, your management may expect that you have: Made a sale or multiple sales. SetKeep Reading
Trade Show Planning a Beginners Guide: Infographic Timeline
Trade show planning can be quite daunting. Whether you are in Marketing, Sales, Human Resources, or are even an intern, the trade show responsibilities and strategies aren’t always second nature. This is especially true for beginnersKeep Reading