In a convention center or exhibit hall filled with trade show booths, products, and people, how can you stand out, engage with your target audience, and reach the sales goals you’ve set? Creating a compelling selling environment that draws in participants is a good start. Let’s explore some trade show trends for 2019 and creative trade show booth ideas that will give you a competitive advantage.
Conference Rooms — The best thing about trade shows is that they give you the opportunity to speak with hundreds of customers in a short amount of time. However, it can be tough to have one-on-one conversations in the middle of all the controlled chaos that occurs during trade shows.
Having intimate conversations with potential customers is important to the sales process. For this reason, many companies are expanding their trade show booths to add a small conference room space. A trade show booth conference room doesn’t need to be fully enclosed, but it should be separated enough to create a bit of privacy. High top tables with bar stools or a couch and chairs can make your customers feel more relaxed, and less rushed when engaging with you.
Booth Games — Getting peoples’ attention as they walk by your booth is sometimes a difficult task, especially if they are unfamiliar with your brand. One of our favorite trade show trends for 2019 includes adding a little bit of eye-catching fun to your booth. Interactive games, like our custom-built Plinko board, can draw visitors into your booth and present an opportunity to chat about your product or service in a more laid back environment.
If you create an interactive trade show game for your booth, you also need to budget for game prizes. You don’t need elaborate prizes. Prize ideas could include company swag, small denomination gift cards to a local coffee shop, or a percentage off their next order with your company.
Hanging Signs — Overhead hanging signs make a big impact when you need to be found in a sea of trade show booths. The trade show booth trend of oversized hanging signs not only helps customers quickly find your booth but also increases your brand awareness. Hanging signs can be designed in any size, in custom shapes and can incorporate dimension, lighting, and motion
Charging Stations — When customers attend a trade show, they are likely still attending to work while away from the office — sending emails, taking calls, or downloading files. All of which can take a toll on their cell battery. A big trade show trend for 2019 includes building charging stations into your booth. This small touch can make a big impression. Not only are you providing an overlooked service, but it also provides a captive audience.
Interactive Multimedia — The addition of sight and sound opens up a number of creative trade show booth ideas. Using multimedia devices like iPads, large format monitors, digital signage, or smart boards, you’ll certainly attract attention and draw in potential customers.
During peak show hours, it can be difficult to manage all your booth traffic, but you don’t want customers to feel ignored. An interactive trade show booth enables you to create visually appealing sales demonstrations that will engage visitors until a member of your sales team can assist them.